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Market Strategy & Competitive Intelligence

Contacts

Executive Education - Open Programs

Patrícia Rodrigues

E-mail: prodrigues@ucp.pt

Phone: (+351) 217 214 220

 

 

More Information

1st Edition: starts on October 30th, 2019

Schedule: download here

Classes: Wednesdays and Fridays, from 5:30 p.m. to 9:00 p.m.

Duration: 21 hours

Program Description

How to master the competition

Market Strategy & Competitive Intelligence was designed as personalized training for top management professionals who wish to master the market through a privileged vision of the external environment, the competitors and all the necessary domains for a strategic, confident and resilient positioning.

This programs instructs participants on how to apply a set of methodologies and techniques that are essential for a complete and integrated management with all the necessary steps to develop an external perspective - required for strategic planning – and at the same time developing and implementing alert devices for a detailed monitoring, in real time, of the competitive environment.

 

Methodology

The methodology is based on presentation sessions, discussion and group training and follow-up individual sessions.

The Program is based mainly on a practical component, and it is the first of its kind to offer individual sessions, thus promoting the learning of concepts. Participants will be trained on how to influence key stakeholders in their surroundings and acquire critical information on the market.

The use of an online platform to prepare for the discussion sessions in class, is especially effective as it reduces the number of hours needed in class and enhances the consolidation of the concepts as a result of the individual sessions.

 

Objectives / Goals

  • Intelligence vs. espionage
  • Understanding how to act in order to define the external information which has a strategic impact
  • Know how to define the intelligence needs for the current business from the external environment and develop a tactic plan to acquire such information
  • Know how to interpret external cues by planning different scenarios
  • Develop technical know-how used by information services
  • Interpret the signals from the external environment and develop intelligence briefings to present solutions
  • Know how to promote internal analysis to define the scope of information needs
  • Practice personal influence in order to implement ways to acquire information
  • Coordinate and activate internal and external agent networks for information acquisition

Testimonial

Raquel Freitas

Investor Relations Analyst
Jerónimo Martins, SGPS, S.A.
Programa Avançado de Gestão para Executivos
"PAGE was an added value to my professional performance"
ALTA DIGITAL