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Main Benefits and who should attend

Main Benefits

Understanding luxury and its role on society and economy, and apprehend its intangible and emotional dimensions;
Attain a current, comprehensive, and integrated view of the luxury universe and its actors, as well as its challenges and future trends;
Understand the consumer's features and expectations towards products and luxury services, and its challenges and future trends;
Mastering the marketing tools adapted to the specificities of luxury brands management;
Knowing the main sectors of activity associated to luxury and apprehending the essential information on its organization and management particularities.

Who should attend

  • Professionals working in the luxury market and wishing to consolidate or broaden their knowledge;
  • Professionals wishing to work in the luxury market or acquiring knowledge and skills to add value to their products and services.

 

Contacts

Executive Education - Open Programs

Tânia Sousa

E-mail: tania.sousa@ucp.pt

Phone: (+351) 215 906 007

Testimonial

Vasco Figueira

Sales Manager
Jaguar Land Rover Portugal
Programa Executivo de Gestão do Luxo
"(...) an opportunity for all professionals to consolidate and deepen, in a structured way, their perception and knowledge of the luxury sector."

Related Events

24
Sep
18:00

Católica Lisbon School of Business & Economics

LisboaLisboa1649-023
Portugal
ALTA DIGITAL