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The efficient Management of Brands/Branding includes knowing the consumers behavior along with the organization's actions to create growth opportunities and profitability in the long-term.
These are questions that the program aims to answer, offering simultaneously the most advanced theory and the best practices in the world of brands.The purpose is to share a new perspective on the importance and value of a well defined and highly distinguished brand, in a challenging environment, offering simultaneously the most advanced theory and best practices in the brands' world.
This program is aimed to share the techniques to use marketing and branding in order to build a strong, unique and pioneer business.
Develop your ability to launch your brand and increase the loyalty of the consumer, competitive advantage and the profitability of your company.