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This program is intended to give participants an integrated view of the subject of communication as a strategic aspect of management of companies and provide them with knowledge to perform this effectively management.
These are some of the questions that the program aims to respond, through a conceptual approach and discussion of case studies.
Decisions on what to report, to whom, and how, at any time, must be viewed as strategic business decisions and managed in an integrated manner.
It is therefore necessary to structure the use of all possible means for message delivery, and understand the forms of relationship with all partners.
In partnership with: