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Structure of the Program

Marketing and Value Creation

4h Customer Centricity
4h Strategic Positioning and Offer Differentiation
10h Marketing and Sales Analytics
8h Commercial Negotiation and Persuasion (Customers and Suppliers)
4h Digital Marketing
12h Corporate Bootcamp *
7h Acceleration Day

Patrícia Baptista

Contacts

Executive Education - Open Programs

Patrícia Rodrigues

E-mail: prodrigues@ucp.pt

Phone: (+351) 217 214 220

Testimonial

Manuela Martins

Diretora, CGD, Banco de Investimento
Programa Avançado de Gestão de Executivos
"...I once again experienced the excellence of the CATÓLICA-LISBON..."

Related Events

12
Nov
14:30

Católica Lisbon School of Business & Economics

LisboaLisboa1649-023
Portugal
ALTA DIGITAL