Doing the Executive Education in Digital Transformation was an excellent choice. Being already a reality in our society, the digital transformation has been challenging organizations to assess how they can, in a first phase, create more value and, in a second phase, capture more value for themselves. In the digital transformation process, the organizational context, the way people interact with each other, the existing processes in business models and technology are indispensable variables so that organizations can answer, pointedly, to an increasingly challenging world. The influence of technology and digital tools in the business day-to-day is an undeniable reality and its empowerment as a value creation and competitive advantage center, rather than its consideration as a cost center, has been a success formula for many companies.
This Executive Education has a structure very focused on the real problems of organizations, giving participants knowledge and experiences in the several relevant areas of digital transformation. The proximity of CATÓLICA-LISBON and the faculty to companies and to the business world has a unique value for the program, allowing that, in addition to a relevant theoretical training, a very present practical component takes place. The execution and presentation of a group project for the management of a real company and the workshop with specific companies in which the digital transformation had impact are examples of the practical dimension of the program and a great asset.
The presence of colleagues of companies from several industries enriches, undoubtedly, the program. If, on one hand, it helps us to see the challenges in another perspective through different insights, experiences and knowledge, on the other hand, it is a key point for understanding the role people play in the digital transformation, in which the various areas of a company are relevant in this phenomenon that has been changing so much the context we live in, both at a professional level and at a personal level.
I have no doubts that this Executive Education in Digital Transformation contributes not only to the personal and professional growth of each participant but also to the development of companies.