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Digital Transformation

Contacts

Executive Education - Open Programs

Tânia Sousa

E-mail: tania.sousa@ucp.pt

Phone: (+351) 215 906 007

More Information

9th Edition (in person)*: starts on October 20th, 2021

*Applications open until October 13th, 2021

This program will be taught in Portuguese.

Classes: Tuesdays and Wednesdays, from 5:30 p.m. to 9 p.m. 

Duration: 7 weeks | total of 59 hours

applications Here

Program Description

The current situation of pandemic forced the public and private organizations to transit for digital form, in order to be able to answer all the demands of thousands of people and entities which had successive confinements. A lot of companies are aware that if they don’t adapt right now to this new concept, they most likely won’t survive.

It is essential to understand that the digital initiative of organizations have a major social and economic impact, both in efficiency and client’s experience. Thus, there are big opportunities to build new services and products with increased value that promote a more sustainable, accessible and responsive economy. Digital Transformation is effectively in organizations’ agenda, so it is crucial to review and/or prepare the roadmaps for the digital transition.

In leadership and management of Digital Transformation projects it is important to review the governance, by creating more agile models, create and train motivated teams in concrete initiatives, managed by someone who has experience in understanding the consumer, the problems and the demands. There are new required skills such as Design Thinking, Service Design or Agile, which are indispensable for a well-succeed Digital Transformation of their organization. There are methodologies and frameworks which help reviewing the business model, from the digital to the creation of new value proposals for clients and income sources. This knowledge base will be explored and maximized in this executive program, to be able to start or speed up the digital path of your company.
 

 

Program Structuring

Digital Transformation is a path, not an action or a specific project. To take this path it is essential to endow the responsible for practical skills in the new areas of knowledge of the digital world, such as Digital Strategy, Design Thinking,

Service Design, Agile and Changing Management. These types of methodologies, by its nature, implies immersion in the problem and living the experience of run to learn. Only this way and with this much engagement, it is possible to lead Digital Transformation projects.

Digital Transformation program was structured based on a strong practical component and enforceability in organizations’ context, which aim to carry out initiatives of concrete digital transformation. The experience to solve concrete cases, usually from the own participant’s organizations, is an essential backbone for the preparation to do the Digital Transformation, allowing to discover new ways of working (through Design Thinking and Agile) and the best road to tighten relationships and know success case from other companies.
 

Main Benefits

  • Train the participants to examine the benefits of Digital Transformation in their companies;
  • Identify the main digital trends that have impact in the strategic direction and organizations’ business models;
  • Identify digital tools impact on the relationship between the company and its clients (B2B or B2C);
  • Teach the participants the knowledge to direct, to manage, to implement and to control Digital Transformation programs in their organizations;
  • Apply disruptive methodologies in the conception, development and implementation of digital transformation projects;
  • Analyze and authenticate concrete Digital Transformation cases.

See below what one of the program coordinators say about this program, as well as testimonials from previous participants:


Institutional partner:
 

 

Testimonial

Alexandra Portugal

Gestora Departamento Digital
Sistemas McDonald's Portugal
Digital Transformation: Reinventar as Empresas na Era Digital
"Also to be stressed is the team spirit which developed between trainers and trainees, the sharing of different experiences and stages of maturity of the organizations in this new era, which contributed to render the training even more useful and relevant to present day professional challenges we are all experiencing. "

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