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Block I: Digital Marketing Strategy

1h Program Opening

Program Direction

4,5h Strategic Marketing Management and Communication
3,5h Understanding Consumer Behavior: Digital Challenges and Opportunities
3,5h Business Models & Information Management
3h Digital Marketing Cases
3,5h Workshop: Digital Marketing Strategy

Guest Speaker + Program Direction

online Evaluation Moment - Block I Self Assessment

Block II: Digital Marketing Tools

3,5h Metrics in Digital Marketing
3,5h E-Commerce: Tools and Challenges
3,5h Engagement & Conversation
3,5h Mobile Marketing

Sofia Herédia

3,5h Workshop: Digital Marketing Practices

Guest Speaker + Program Direction

online Evaluation Moment - Block II Self Assessment

Block III: Digital Marketing Integration and Trends

3,5h Brand Activation and Social Network
3,5h Content & Performance Marketing
3,5h Integrating Digital Marketing in Brand Strategy
1,5h Workshop "Meet the Executive"

Pedro Pina - Google ®

2h Project Coaching
online Evaluation Moment - Block III Self Assessment

Block IV

3,5h Group Work Presentation

Guest

Contacts

Executive Education - Open Programs

Mafalda Gato
E-mail: mgato@ucp.pt
Tel: (+351) 215 906 007

Testimonial

Filipa Roldão

Brand Manager
Renova
Programa de Gestão em Marketing Digital
"With an excellent faculty it was possible to learn and understand the tools and techniques of social media, which allow us to build a social business, dynamic, collaborative, efficient, customer-driven and, above all, more profitable!"
ALTA DIGITAL