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Block I: Digital Marketing Strategy

1h Program Opening

Program Direction

4,5h Strategic Marketing Management and Communication
3,5h Understanding Consumer Behavior: Digital Challenges and Opportunities
3,5h Business Models & Information Management
3h Digital Marketing Cases
3,5h Workshop: Digital Marketing Strategy

Guest Speaker + Program Direction

online Evaluation Moment - Block I Self Assessment

Block II: Digital Marketing Tools

3,5h Metrics in Digital Marketing
3,5h E-Commerce: Tools and Challenges
3,5h Engagement & Conversation
3,5h Mobile Marketing
3,5h Workshop: Digital Marketing Practices

Guest Speaker + Program Direction

online Evaluation Moment - Block II Self Assessment

Block III: Digital Marketing Integration and Trends

3,5h Brand Activation and Social Network
3,5h Content & Performance Marketing
3,5h Integrating Digital Marketing in Brand Strategy
1,5h Workshop "Meet the Executive"

Pedro Pina - Google ®

2h Project Coaching
online Evaluation Moment - Block III Self Assessment

Block IV

3,5h Group Work Presentation

Guest

Contacts

Executive Education - Open Programs

Tânia Sousa

E-mail: tania.sousa@ucp.pt

Phone: (+351) 215 906 007

Testimonial

Teresa Roque Esteves

Retail Manager L’Oréal Luxe
L’Oréal Portugal
Programa de Gestão de Marketing Digital
"This program clearly contributes to motivate the review and..."

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30
Sep
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Católica Lisbon School of Business & Economics

LisboaLisboa1649-023
Portugal
ALTA DIGITAL