The digital world is the future and is constantly changing. Something we hear or read daily. The knowledge of Digital Marketing is a need, and while being a professional in the Branding and Communication areas, the program was relevant to acquire new techniques, channels and return metrics. Knowing and experiencing, testing and learning, are key while following the needs of present and past consumers.
Understanding how we can differentiate a brand through digital channels, making the involvement between consumers and brand even closer and unique, was a key factor.