Tânia Sousa
E-mail: tania.sousa@ucp.pt
Phone: (+351) 217 227 801
Curriculum
Contacts
More Information
15th edition (in-class format): started on September 17, 2020
Schedule: download here
16th edition: to be confirmed
Schedule: available soon
This program will be taught in portuguese
Classes: Thursdays and Fridays, from 5 p.m. to 8:30 p.m.
Duration: 54 hours
Pedro Celeste and Joana Santos Silva, Program Directors, detail the contents of the program:
Block I: Digital Marketing Strategy
| 1,5h | Program Opening | |
| 3,5h | Strategic Marketing Management and Communication | |
| 3,5h | Understanding Consumer Behavior: Digital Challenges and Opportunities | |
| 3,5h | Digital Marketing Cases | |
| 3,5h | Business Models & Information Management | |
| 3,5h | Workshop: Digital Marketing Insights | |
| online | Evaluation Moment - Block I Self Assessment |
Block II: Digital Marketing Tools
| 3,5h | Metrics in Digital Marketing | |
| 3,5h | Mobile Marketing | |
| 3,5h | Engagement & Conversation | |
| 3,5h | E-Commerce: Tools and Challenges | |
| 3,5h | Workshop: Digital Marketing Management | |
| online | Evaluation Moment - Block II Self Assessment |
Block III: Digital Marketing Integration and Trends
| 3,5h | Integrating Digital Marketing in Brand Strategy | |
| 3,5h |
Content & Performance Marketing
Catarina Pestana |
|
| 3,5h | Brand Activation and Social Network | |
| online | Evaluation Moment - Block III Self Assessment |
Block IV
| 3,5h |
Workshop: Digital Marketing Practices
Guest Speakers |
|
| 3,5h | Group Work Presentation |
Contacts
More Information
15th edition (in-class format): started on September 17, 2020
Schedule: download here
16th edition: to be confirmed
Schedule: available soon
This program will be taught in portuguese
Classes: Thursdays and Fridays, from 5 p.m. to 8:30 p.m.
Duration: 54 hours
