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Executive Education

  1. Executive Education
  2. Open Programs
  3. Digital Marketing Management Program
  4. Curriculum

Curriculum

Contacts

Executive Education - Open Programs

Tânia Sousa

E-mail: tania.sousa@ucp.pt

Phone: (+351) 215 906 007

More Information

16th edition (in person)*: starts on April 8th, 2021

Schedule: download here

*Applications open until April 1st, 2021

This program will be taught in portuguese

Classes: Thursdays and Fridays, from 5 p.m. to 8:30 p.m.

Duration: 11 weeks | total of 54 hours

Applications

Pedro Celeste and Joana Santos Silva, Program Directors, detail the contents of the program:

 

Block I: Digital Marketing Strategy

1,5h Program Opening
3,5h Strategic Marketing Management and Communication
3,5h Understanding Consumer Behavior: Digital Challenges and Opportunities
3,5h Digital Marketing Cases
3,5h Business Models & Information Management
3,5h Workshop: Digital Marketing Insights
online Evaluation Moment - Block I Self Assessment

Block II: Digital Marketing Tools

3,5h Metrics in Digital Marketing
3,5h Mobile Marketing
3,5h Engagement & Conversation
3,5h E-Commerce: Tools and Challenges
3,5h Workshop: Digital Marketing Management
online Evaluation Moment - Block II Self Assessment

Block III: Digital Marketing Integration and Trends

3,5h Integrating Digital Marketing in Brand Strategy
3,5h Content & Performance Marketing

Catarina Pestana
3,5h Brand Activation and Social Network
online Evaluation Moment - Block III Self Assessment

Block IV

3,5h Workshop: Digital Marketing Practices

Guest Speakers
3,5h Group Work Presentation

Contacts

Executive Education - Open Programs

Tânia Sousa

E-mail: tania.sousa@ucp.pt

Phone: (+351) 215 906 007

More Information

16th edition (in person)*: starts on April 8th, 2021

Schedule: download here

*Applications open until April 1st, 2021

This program will be taught in portuguese

Classes: Thursdays and Fridays, from 5 p.m. to 8:30 p.m.

Duration: 11 weeks | total of 54 hours

Applications

Program Direction

Pedro Celeste

Joana Santos Silva

Testimonial

Filipa Mesquita

Gestora de Produto
Pescanova
Programa de Gestão em Marketing Digital
"Excellent faculty, very current contents, topics discussed and debated assertively and concisely, makes the Digital Marketing Management Program one of the best programs I have ever attended."

Related Events

08
Apr
17:00
Executive Education

Digital Marketing Management Program

Católica Lisbon School of Business & Economics

LisboaLisboa1649-023
Portugal
ALTA DIGITAL