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Joana Santos Silva, Program Director, details the contents of the program:

 

Structure of the Program

Prepare: Set the path

13h Strategy and Competitiveness

TBD

5h Strategy and Innovation in the 4th Digital Era
9h Marketing: Creating Value for Clients
11h Economics for Managers

Ponder / Think: Understand the Future

11h Economics for Managers
5h Managing Innovation
7h Digital Transformation in Business
5h Digital Marketing
4h Social Innovation and Impact Entrepreneurship
2h Company Visit

Performance: Analysis and Performance Measurement

13h Economic and Financial Analysis
14h Performance Assessment and Management Control
5h Analysing Investment Decisions
4h Financing Decisions
9h Marketing and Sales Metrics
1,5h Spotlight Workshop: No Local, No Global: Community Driven Businesses

Helio Waszyk

People: Leading with Emotional Intelligence (EI)

5h Communication Skills for Managers: Using Effective Communication to Motivate and Manage Employees
14h Negotiation and Persuasion
9h Motivation and Leadership
4h Leadership with Purpose
12h Corporate Bootcamp

Follow-up Session

7h Acceleration Day

Contacts

Executive Education - Open Programs

Patrícia Rodrigues

E-mail: prodrigues@ucp.pt

Phone: (+351) 217 214 220

 

 

Testimonial

Álvaro Laranjo

Iberian GLP Director
GALP
Programa Avançado de Gestão de Executivos
"...essential to all those who wish to acquire transversal knowledge about managing a company."

Related Events

15
Nov
14:30

Católica Lisbon School of Business & Economics

LisboaLisboa1649-023
Portugal
ALTA DIGITAL