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The Advanced Executive Program in Marketing is: 

  • Especially suitable for professionals who have roles in product, brand, sales or marketing management. 
  • For professionals looking for a holistic education in Marketing, integrating brand, product and digital management, value creation and negotiation. 
  • Useful for experienced Marketeers who need to update their knowledge, centred on successful case studies and the sharing of best practices. 
  • Characterized by having a heterogeneous group of participants, in terms of professional roles occupied and industries represented in the classroom.
  • It is frequent to have participants who are Marketing professionals working in Distribution and Consumer goods, Pharmaceutical, Health, Banking and Insurance markets.

Contacts

Executive Education - Open Programs

Patrícia Rodrigues

E-mail: prodrigues@ucp.pt

Phone: (+351) 217 214 220

 

 

Testimonial

Ágata Clérigo

Pesquisa/Conteúdos, Valentim de Carvalho
Programa Avançado de Marketing para Executivos
"(...) sharing experiences with other professionals, the completeness and contemporariness of the contents addressed in the program and the competency and level of knowledge of faculty exceeded my expectations."
ALTA DIGITAL