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The Advanced Executive Program in Marketing is: 

  • Especially suitable for professionals who have roles in product, brand, sales or marketing management. 
  • For professionals looking for a holistic education in Marketing, integrating brand, product and digital management, value creation and negotiation. 
  • Useful for experienced Marketeers who need to update their knowledge, centred on successful case studies and the sharing of best practices. 
  • Characterized by having a heterogeneous group of participants, in terms of professional roles occupied and industries represented in the classroom.
  • It is frequent to have participants who are Marketing professionals working in Distribution and Consumer goods, Pharmaceutical, Health, Banking and Insurance markets.

Contacts

Executive Education - Open Programs

Patrícia Rodrigues

E-mail: prodrigues@ucp.pt

Phone: (+351) 217 214 220

 

 

Testimonial

Miguel Fernandes de Oliveira

Commercial Director
Programa Avançado de Marketing para Executivos
"I consider PAME a well-structured, well-organized program with added value in most of the themes addressed."

Related Events

03
Mar
17:00

Católica Lisbon School of Business & Economics

LisboaLisboa1649-023
Portugal
ALTA DIGITAL