Eminent behavioral science scholar Richard Bagozzi, from the Ross School of Business at the University of Michigan, will be visiting CATÓLICA-LISBON this Monday the 17th of June, to give a talk on the emerging part that neuroscience and genetics can play in research in Management and Marketing.
Professor Bagozzi’s groundbreaking research in the areas of human emotions, decision making, social identity, ethics, and neuroscience led to his recognition by Thomson Reuters, in 2014, as among the top 1% most cited scholars between 2002 and 2012. His seminar at CATÓLICA-LISBON, which takes place on the 17th of June from 2PM to 3.30PM and is part of CUBE’s Seminar Series, will address his work in the fields of neuroscience and genetics. The talk is called "The Emerging Role of Neuroscience and Genetics in Management and Marketing", and will take place in room 520-B on the second floor, open to the general public.
Some of Richard Bagozzi’s past work in this field includes, for example, his studies with co-autor Willem Verbeke, where they have analysed the impacts of such things as gene polymorphism or a specific change to the oxytocin receptor gene on human behavior, specifically in the workplace, in cooperative behavior or in job satisfaction. This research may use methods like fMRI and EEG analyses together with qualitative or experimentation research.
His talk will address, for instance, their work which hypothesizes how genetic polymorphisms (changes in specific characteristics in a gene across people in a population) can affect motivation and job satisfaction. They conclude that variants of three genes they studied are indeed at play in the workplace, and interact with psychological traits. The role of genes is never taken as a final explanation: the environment and other aspects have significant parts as well, and these interactions are at the center of researchers’ studies.
Francesco Sguera, assistant professor here at CATÓLICA-LISBON, invited Richard Bagozzi to speak at the University. Professor Sguera, a specialist in Organizational Behavior and leadership, earned his PhD from the University of Bologna and was a research fellow and visiting scholar at Michigan Ross for six years.
Just this semester, Sguera and Bagozzi have had their most recent work together, "What We Share is Who We Are and What We Do: How Emotional Intimacy Shapes Organizational Identification and Collaborative Behaviors”, accepted to Applied Psychology. The paper focuses on how emotional intimacy between members of an organization can affect their perceptions and behaviors. In the past, they have also authored the Journal of Business Ethics paper “The More You Care, the Worthier I Feel, the Better I Behave: How and When Supervisor Support Influences (Un)Ethical Employee Behavior”, along with other colleagues.
Professor Bagozzi holds the position of Dwight F. Benton Professor of Behavioral Science in Management at the Ross School of Business, as well as a PhD degree from Northwestern University and honoris causae from the University of Lausanne, Switzerland, Antwerp University, Belgium, and the Norwegian School of Economics. He is also an inaugural fellow of the American Marketing Association.