Rita Coelho do Vale, Professor at CATÓLICA-LISBON
It is with great pleasure that we invite you to participate in the next Knowledge@CatolicaLisbon Digital Conference, on July 14th at 5:00 pm, hosted by Professor Rita Coelho do Vale on the topic of the challenges and opportunities of post-pandemic consumption.
In this period of enormous economic uncertainty in which we find ourselves, it is relevant to analyze how consumers will activate their consumption patterns in the post-pandemic period, so that companies can reinvent strategies of action and market approach.
In this conference will be presented the results of a study conducted with 500 participants of the Online Research Panel of CATÓLICA-LISBON, during the period of disconfinement. Data indicate that we will observe an activation of quite different consumption habits, so companies must understand these changes in order to leverage consumption of both products and services. Results point to four distinct types of consumers that due to their sociodemographic profile will exhibit disparate differences in consumption. Like the results of the previous study, conducted at the beginning of the lock-down period, this study indicates that attributes such as sustainability and the origin of products will be increasingly valued by consumers.
To watch the conference, see the video below.
CATÓLICA-LISBON - We Stand UNITED