Training company leaders for e-commerce that can live up to current expectations.
In the present disruptive context, consumers have been forced to embrace the online world. However, skill imbalances and gaps in supply, technology, infrastructure and processes in this ecosystem affected the customer experience, which meant that the companies that were able to respond effectively reaped enormous benefits. And if some companies found that the potential gains are very wide-reaching and speeded up their plans, others were not up to this challenge and therefore had to invest in technology, processes, talent and digital skills if they wanted to remain relevant.
There is much yet to be done in e-commerce to consistently respond to customer expectations, as customers are now more willing than ever to increase their spending in more categories of online products. The good news is that this is easier than you might think! Technology is abundant and accessible. There are many and varied best practices.
This program is aimed at training leaders to respond pragmatically and effectively to this huge challenge, issuing a call to action and providing for the practical implementation of the skills acquired.
- Company professionals at all levels who wish to boost their skills in this area, Level C, 1st and 2nd lines;
- Digital, commercial and management teams, as well as talents that have been identified as having high potential and entrepreneurs in a wide variety of areas.
Main Benefits
Reinforcing e-commerce responsibilities given the new customers and consumption habits in different categories and sectors.
Share insights and key levers to build successful business plans.
Demystifying the complexity of the e-commerce ecosystem and its components to make it possible to set up effective platforms.
Attracting more customers that have more experience, a higher conversion rate, more average spending and lifetime value.
Incorporating lessons learned from case studies at some invited companies.
Possibility of putting the knowledge acquired into practice through case studies and solutions to real problems.
EXECUTIVE EDUCATION - OPEN PROGRAMS
Tânia Sousa