Learning Journey

Program Structure:

COMO AS NOVAS TECNOLOGIAS DIGITAIS MUDAM OS NEGÓCIOS (14.5H)

1h		Abertura do programa João Ribeiro da Costa
-		Google Cloud Class \| Program Opening
-		Networking Dinner: Linking and Learning João Ribeiro da Costa
-		Digital Transformation: the new social behaviors and the new customer Nuno Vaz Neto
-		Artificial Intelligence Miguel Godinho Matos
-		Large Language Models, the future with ChatGPT Miguel Godinho Matos
-		Digital Technologies João Ribeiro da Costa
-		IoT: Internet of Things, blockchain, metaverse João Ribeiro da Costa

DESIGN THINKING & SERVICE DESIGN: CENTRAR A ORGANIZAÇÃO NO CLIENTE (7H)

-		DT Tiago Luís
-		Discover the (new) Unmet Needs Tiago Luís
-		(Re)Design the Customer Experience Tiago Luís
-		Develop a culture of experimentation Tiago Luís

YOUR PATH TO DIGITAL TRANSFORMATION (10H)

-		Digital diagnosis João Ribeiro da Costa
-		Rethink business models João Ribeiro da Costa
-		Strategy driven by digital João Ribeiro da Costa
-		Organize the digital transformation João Ribeiro da Costa
-		Identify digital transformation initiatives João Ribeiro da Costa
-		Hands on Project: defining the vision, selecting the DT initiative João Ribeiro da Costa Tiago Luís
-		Company Interaction: Visita a uma empresa de referência João Ribeiro da Costa

AGILE: ACELERAR O DESENVOLVIMENTO DE SOLUÇÕES (10.5H)

-		Foundations of Agile Adilson Simões
1,5h		Building the bridge between a prototype and software development Adilson Simões
-		Hands on Project: Town Hall João Ribeiro da Costa Tiago Luís
2h		The value of MVP's Adilson Simões
1,5h		Creating agile teams, product owner, design master, scrum master Adilson Simões

MAKING DIGITAL TANSFORMATION HAPPEN (20.5H)

3.5h		Preparing the organization and yourself for change Pedro Parada
3.5h		Executing and leading change Pedro Parada
3,5h		Hands on Project: Town Hall João Ribeiro da Costa Tiago Luís
-		Detail Digital Transformation Talks: discussing real cases * Hendrik-Jan Laseur * The session will take place outdoors, outside the premises of CATÓLICA-LISBON, in a place to be announced.
3,5h		Hands on Project: finding innovative solutions João Ribeiro da Costa Tiago Luís
-		Hands on Project: performing the digital transformation João Ribeiro da Costa Tiago Luís
-		Detail Final Groupwork Presentations João Ribeiro da Costa Tiago Luís I - Students are invited to bring their own cases to become candidates of being a case study for the program; II - The program organization will establish contacts with concrete companies and organizations to present themselves as case studies; III - It will be promoted the organization in groups and collaboration among participants;