Topics in Marketing

5 ECTs / Semester / English

This course introduces students to selected, advanced topics in Marketing and Consumer Behavior. It covers (1) how individual (internal) and social (external) factors influence buying decisions in B2C and B2B markets; and (2) how managers can capitalize on these influences by developing appropriate marketing actions.

Pre-requisites: Marketing

Faculty

Assistant Professor (Adjunct)
Ana Isabel Costa is Investigador FCT 2105 Principal Research Associate in Marketing and Consumer Behaviour at CATÓLICA-LISBON since January 2017. She holds a…