Technology Strategy prepares students to manage technology within an organization and to relate technology and innovation to the broader strategic decision-making required at the corporate level. It will explore how market characteristics shape and are shaped by technological innovation in the larger context of corporate strategy. Furthermore, it addresses how managers and executives can identify which technologies are likely to succeed in markets, and which firms are best positioned to profit from this innovation. It addresses these issues in both entrepreneurial and established firms, and examines how the firm’s activities, assets, and relationships must complement one another to capture value from innovation.

Prerequisites: None