Marketing Management - 1st Trimester 2020/21

3.5 ECTs / Trimester-Long Course / English

Marketing management is a complex business function that requires a balance of analytic and synthetic skills. This course introduces a series of frameworks and tools which may be used to solve general business problems as well as to develop specific marketing strategies and programs.

Prerequisites: None

Faculty

Associate Professor
Daniel Fernandes serves as an Associate Professor of Marketing at Católica Lisbon School of Business and Economics, Universidade Católica Portuguesa. In 2013…