Corporate Social Responsability and Purpose Driven Consumption

3.5 ECTs / Trimester / English

This course aims to increase your understanding of the context-specific link between CSR, branding and consumption and to provide you with skills to identify the opportunities and the challenges faced by marketers and public policy makers when implementing campaigns with a social and environmental purpose.

Prerequisites: Marketing (recommended)


Assistant Professor (Adjunct)
Vera Herédia Colaço, Senior Researcher and Assistant Professor (Adjunct), received a Ph.D. in Management (specialization in marketing) from NovaSBE and a M.Sc…