This unit aims to:

Develop customized solutions for internal and external researchers/clients through the conception and design of studies in the consumer behavior & retailing area.

Offer innovative and rigorous approaches to data collection.

Execute quantitative and qualitative data collection, through the Online Research Panel (PEO) and the Laboratory for Experimental Research iN Economics and management (LERNE), allowing the collection of representative samples of the population.

Study the Portuguese society, producing semi-annual reports that enable the monitorization of several variables such as general happiness, life satisfaction, quality of life, health perception and economic confidence, as well as specific phenomena of interest measured sporadically.

Some of the BIU clients and partners

The Team