Advanced Topics in Predictive Analytics
ECTS: 3.5
Prerequisites: Yes (see syllabus)
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In this course students will build upon the knowledge acquired in the data science fundamentals module. We will introduce more advanced tools in predictive analytics with a specific focus on deep learning techniques. Topics covered will include the use of deep neural networks to classify text and images, speech recognition using recurrent neural nets, and generative networks. Students will be exposed to different types of data problems to be solved using various deep learning techniques. |
B2B Marketing Strategy
ECTS: 3.5
Prerequisites: None
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Most companies of any dimension do not sell their products and services to consumers but to other companies. The buyers are organizations with a decision-making process that is complex and different from those of a final buyer of consumer goods. The marketing and sales challenges faced in business-to-business markets must be addressed based on the fundamentals of marketing but applied in a radically different way. The focus, levers, and processes of the marketing and sales efforts are different, and so must marketing strategy and communication be. This is especially relevant for small and medium enterprises. This course reviews the main components of business-to-business – “B2B”: strategy, marketing, and sales. |
Banking and Finance
ECTS: 3.5
Prerequisites: Yes (see syllabus)
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Banks receive money from depositors and other investors and channel these funds to firms, households, and governments in the form of loans. In this course, we will discuss research papers to understand the main theoretical concepts of banking as well as related empirical evidence and policy questions. |
Big Data Technologies
ECTS: 3.5
Prerequisites: Yes (see syllabus)
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In this course students will be introduced to the field of Big Data. Topics covered will include: 1) key concepts and how to extract value from Big Data; 2) frameworks and tools to process and manage Big Data; 3) cloud computing services to build highly scalable solutions for Big Data; 4) machine & deep learning frameworks for Big Data Analytics.
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Brand Activation
ECTS: 3.5
Prerequisites: Yes (see syllabus)
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After Brand Development, including its Purpose, Character, Positioning and Campaign Idea, Brand Activation is fundamental to set in place the defined strategy and bring it to life! Knowing to whom you should activate your Brand or product as well as how and where to deliver it is fundamental to a successful consumer engagement and proximity with the brand. Materialize brand values, develop brand activations that allow brands to ‘Walk the Talk’ and amplify them to deliver as much return as possible. |
Business Cycles and Stabilization Policy
ECTS: 3.5
Prerequisites: Yes (see syllabus)
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This is a course on economic fluctuations and optimal stabilization policy. It is a follow up course to Monetary Policy and Optimal Taxation.
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Competitive Intelligence
ECTS: 3.5
Prerequisites: Yes (see syllabus)
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This course highly contributes to an understanding of competitive intelligence and the intelligence environment overall. In a highly competitive and innovative environment, companies depend on their external knowledge acquisition capabilities, and this is true for large as well as for small companies; this is also especially true for start-ups. Companies should thus develop an intelligent attitude at all levels. This course thus proposes participants apply a set of the most advanced and relevant competitive intelligence methodologies in an integrated manner. |
Consumer Behavior
ECTS: 3.5
Prerequisites: None
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Understanding consumers is important to every business. However, consumers’ minds are not always easy to understand. This course provides an overview of theories that best explain how consumers arrive at their judgments and choices. The course will review important theories in economics and psychology that provide the foundation for behavioural marketing. |
Cross Cultural Management
ECTS: 3.5
Prerequisites: Yes (see syllabus)
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This course aims to deepen your understanding of the context-specific nature of management and to provide you with knowledge and skills helpful to navigate the increasingly global nature of contemporary work. To that aim, we will start by exploring the fundamentals of culture and cross-cultural differences. Subsequently, we will examine some critical aspects of working and managing in a global environment; including issues related to communication, leadership, motivation, teamwork, negotiation, and the management of expatriates and international careers. |
Digital Product Management
ECTS: 3.5
Prerequisites: None
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What do Apple, Instagram and Netflix have in common? Technological products used by millions of users around the planet. Behind their success are product managers, maestros of the technology world, working amongst engineers, designers and data scientists making sure companies are building what users want. This course dives into the fundamentals of building and managing digital products as well as the practices that led companies like Google, Amazon and Facebook into building technology used by billions of people every single day. The course is structured to provide an in-depth view of the digital product management discipline, currently practiced at startups and large software companies. |
Digital Transformation
ECTS: 3.5
Prerequisites: Yes (see syllabus)
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Can you imagine remote work from anywhere in the world? This would not have been possible in most industries just two years ago. During the COVID pandemic, companies accelerated the adoption of digital tools and irreversibly leaped forward into a new digital normal. There is no going back from this Digital Transformation (DT), and DT expertise has become a top competence. |
Economic Growth
ECTS: 3.5
Prerequisites: Yes (see syllabus)
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Introduction to the main facts and theories of economic growth. Understanding the importance of Growth for Development. Introduction to the basic questions of economic growth and development. Theories: strengths and weaknesses. |
Economics of Business and Markets
ECTS: 3.5
Prerequisites: Yes (see syllabus)
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Throughout this course you will dive into some of the best kept secrets on what makes content work will amaze and enrich your skills background, a true added value to today’s market demand. You will also be part of a challenge – a true brand will share a tough task to be solved only by the best: groups will be formed to share their creative vision, ideas, and content strategy for that brand so as to beat their competitors in the digital field. |
eContent
ECTS: 3.5
Prerequisites: None
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This course develops an understanding of firms’ strategic behavior and how they can influence the market structure. We will use game theoretic reasoning to analyze issues related to pricing, entry into new markets or exit from established businesses, changing the perceptions of competitors, level of product differentiation and product proliferation competition and its impact on market competition, and strategies aimed at alleviating price competition among firms. We also focus on vertical relations, namely incentives for vertical integration and vertical restraints. |
Equity Reports
ECTS: 3.5
Prerequisites: Yes (see syllabus)
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This course is about the value of a company, how we can measure it, and what variables have a strong impact on it. The course is based on a practical case about the valuation of a listed company that has to be solved by students as if they are working for an investment bank, so a practical approach is used – the applied project.
Students should gather all the information about the target company they have chosen, prepare a detailed model to make the valuation, solve it, and present it in as if they were working for an investment bank. |
Ethics for Finance
ECTS: 3.5
Prerequisites: None
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The purpose of this unit is to introduce the students to ethical reasoning in financial decisions. Participants must be able to identify ethical reasoning, as separate from a scientific or judicial approach. This approach is then applied to specific decisions in several aspects of the financial area. Several dimensions of the financial activity will be analysed, from the markets to specific services and corporate financial management.
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Ethics in Economics
ECTS: 2
Prerequisites: Yes (see syllabus)
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The present course analysis the ethical implications of economic science. The contributions that moral philosophy may give to economics and the ethical problems raised by the main economic models will be assessed. |
Financial Decision-Making in a Business Context
ECTS: 3.5
Prerequisites: Yes (see syllabus)
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There are two main questions that form the basis of any study relating to Corporate Finance or more specifically, corporate financial decision-making:
- What is the optimal choice of investment projects for the firm?
- How do firms decide among the pool of financing options for these projects?
In this course, we will attempt to understand these two questions and the issues involved. |
FinTech
ECTS: 3.5
Prerequisites: None
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This course is designed for students who plan to get involved with the disruption of the financial sector. Banks and insurance companies are facing one of the most pressured moments of the industry history. After a financial and credibility crisis, the drivers of this pressure are not only clients seeking for innovation and convenience, but also regulators. Artificial intelligence, blockchain, cloud computing and the rise of a mobile first generation are some of the enablers but also drivers of a new reality that is already unbundling the financial sector as we know it. |
Go to Market Strategy
ECTS: 3.5
Prerequisites: Yes (see syllabus)
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The course’s roadmap takes students along the main stops of creating the right sales and marketing environment, which will enable them to start making sales from day one and growing from there, thus making any business launch a success. It also covers different types of strategies for entering a market, each one more effective in specific circumstances. |
Group and Team Processes
ECTS: 3.5
Prerequisites: None
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This course provides an overview of the fundamental dynamics of teams and teamwork, focusing on the interactions between team members that contribute to team performance and team members’ satisfaction. The main goal of this course is to provide you with a better understanding of how you can contribute, as a member of a work team or as a team leader, to its success. |
Impact Investing
ECTS: 3.5
Prerequisites: None
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The goal of this course is to introduce participants to the growing global phenomenon of Impact Investing, broadly defined as the purposeful allocation of financial resources to entrepreneurial projects or ventures that generate sustainable impact. Participants will be able to understand the value proposition of impact investment, for both investors and entrepreneurs, and how this new sector is positioned in the emergent impact economy, which lies at the intersection of the commercial, social and public sectors. |
Information and Uncertainty
ECTS: 3.5
Prerequisites: Yes (see syllabus)
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This course covers advanced topics related to decisions under uncertainty and optimal contracts with asymmetric information. After taking the course, students should be able to understand and derive models with uncertainty and asymmetric information. |
Infrastructure Investing in an International Context
ECTS: 3.5
Prerequisites: Yes (see syllabus)
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At the end of the course, students should be able to recognize what is understood as infrastructure from an asset class perspective; elaborate on the societal importance of infrastructure assets; understand the different approaches used to categorize infrastructure assets; learn about the academic work on infrastructure that has been conducted to date and understand the diversification potential that the infrastructure asset class adds to an investment portfolio(...) |
International Industry Analysis
ECTS: 3.5
Prerequisites: Yes (see syllabus)
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Business leaders and strategy consultants must fully understand industries before developing corporate strategies. Therefore, the International Industry Analysis course will enhance the students’ strategic competencies to research and analyse specific industries on a global level. |
International Market Segmentation
ECTS: 3.5
Prerequisites: None
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Segmentation has been defined as the cornerstone of modern marketing. However, as competitive pressures on companies grow, short term implementation replaces the conceptual frameworks and analysis inherent in segmentation analysis and strategies. This course is designed to provide a conceptual and analytical platform to deal with both conceptual and practical issues related to the segmentation of international markets. In particular students will learn to use some statistical techniques to segment international markets. |
International Negotiation
ECTS: 3.5
Prerequisites: None
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Negotiation is a decision-making process in which two or more parties with non-identical preferences seek to reach an agreement about how to allocate resources (Bazerman & Carroll, 1987; Falcão, 2012). Students will learn a variety of frameworks in order to understand the process of negotiation and will have at least one face-to-face negotiation exercise per class in order to practice and develop skills. International and cross-cultural aspects of negotiation will also be explored. |
Intrapreneurship
ECTS: 3.5
Prerequisites: None
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Intrapreneurs are highly valued by firms and the broader business culture. Intrapreneurship, or corporate entrepreneurship as it is also known, entails acting like an entrepreneur within a larger organization. Intrapreneurship in firm strategy allows companies to innovate from within to become more competitive, and also helps incumbent firms address the so-called “innovator’s dilemma” where established entities are displaced by upstarts.
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Investing in Global Financial Markets
ECTS: 3.5
Prerequisites: Yes (see syllabus)
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In the ever more complex and competitive world of investing, investors are being forced to examine alternative asset classes in order to understand their impact on financial markets and many have begun investing in these assets in the hope of increasing their returns and diversifying their risk. The global investor landscape continues to evolve with new types of investors (such as sovereign wealth funds) constantly emerging. Today, investment banks compete with private equity funds and pension funds compete with university endowment funds for undervalued assets in countries that would have been ignored 10 years ago. This course hopes to demystify this international web of investment funds and their strategies using real world case studies. |
Labor Economics
ECTS: 3.5
Prerequisites: Yes (see syllabus)
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This course is based in a course given by Pierre Cahuc. This course introduces the latest theoretical, methodological, and empirical developments in labor economics. It presents empirical methods (relevant for the policy makers) using contributions that have proved to be milestones in labor economics. |
Lean Entrepreneurship
ECTS: 3.5
Prerequisites: None
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In this course, students will learn about how to find a business idea, transform the idea into a business model, define a critical hypothesis, achieve product-market fit and plan the go-to-market strategy. The course includes short talks, in-class exercises, experienced guest speakers, useful readings, videos about entrepreneurial topics, and practical individual and group homework. |
Luxury Strategy
ECTS: 3.5
Prerequisites: Yes (see syllabus)
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The course is a dive into the luxury industry, with a focus on strategy, innovation, sustainability, internationalization, and on the marketing mix elements that shape luxury’s unique business model. It is structured to provide students with the distinctive principles for effective management of luxury brands, products, and services. The course explores how the luxury industry and its different subsectors have been successful, what challenges they are currently facing and how they try to overcome them, and what other businesses could learn from them and selectively apply luxury business model principles.
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Machine Learning in Finance
ECTS: 3.5
Prerequisites: Yes (see syllabus)
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The main objective is to get familiar with fundamental concepts in Machine Learning (ML), with an emphasis on practical finance applications. We focus on intuition and solution design, with hands-on coding exercises and real datasets. In this course, students will acquire: Broad knowledge of different ML categories and specificities of ML in Finance; Solid foundation in theory and design of ML algorithms; Hands-on experience with real life ML models; Ability to build and test models dedicated to finance applications. |
Managerial Decision Making
ECTS: 3.5
Prerequisites: None
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This course is designed to provide you with a better understanding about how you and other people think, feel, decide, and behave. Ultimately, it aims at making you a better decision maker. To that aim, we will start by studying the psychological processes that underlie the choices that people make. We will further look at systematic biases that people have when making decisions, as well as a variety of other important influences on the decision making process (e.g., moods and emotions). We will also examine interventions or “brain hacks” which can help people become more effective in making decisions. |
Marketing Analytics
ECTS: 3.5
Prerequisites: Yes (see syllabus)
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Today’s marketing managers must be aware of the immense value of data and what it can reveal about consumer behavior and the likely effects of marketing actions. This course provides students with skills to improve marketing decision making by applying appropriate statistical analysis and optimization methods to market and consumer data. Using Excel as the basic tool, you will learn a set of useful methods for modeling consumer demand, forecasting sales, making pricing and advertising decisions, aligning product design with consumer preferences and managing customers. |
Mergers and Acquisitions
ECTS: 3.5
Prerequisites: Yes (see syllabus)
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After taking this course students should be able to: Explain common motivations behind M&A activity; Identify the main players and describe their incentives; Describe the value creation options available to companies; Describe restructuring options and explain common reasons for restructuring; Distinguish among equity carve-outs, spin-offs, split-offs, and liquidation; Distinguish among pre-offer and post-offer takeover defence mechanisms; Distinguish different types of M&A processes; Describe the M&A transaction process and timeline; Describe the most important documents in an M&A transaction and their major components (...). |
Microeconometrics
ECTS: 3.5
Prerequisites: Yes (see syllabus)
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The goal of this course is to provide students with a thorough understanding of a variety of econometric models that economists use for empirical microeconomic research. Special emphasis will be given to the application of these models to economic data in recent empirical research, in order to illustrate how they can be employed to answer empirical questions in different fields, labor or health economics or finance research questions.
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Operations Analytics
ECTS: 3.5
Prerequisites: Yes (see syllabus)
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This course introduces the concepts and analytical methods used in Operations and Management Science. It aims to provide students with the tools to help practitioners solve decision problems in operations. It is designed to help students develop the required skills for understanding the logic behind model-based analysis, identify appropriate techniques on a case-by-case basis and to build/evaluate models for practical application. |
Operations Management
ECTS: 3.5
Prerequisites: None
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This course provides a basic comprehension of the OM within an organization. Operations are analysed from a strategic and operational perspective, focusing on the competitive advantage that they can create in organizations. Thus, students are provided with concepts, techniques and tools to design, analyse and improve operational capabilities of an organization. Rather than focusing on a particular sector, the course aims to cover a broad range of application domains from industry to services. |
Political Economy of European Integration
ECTS: 3.5
Prerequisites: Yes (see syllabus)
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The course takes a political economy approach to analysing the process of European integration. It discusses the evolution of European integration in terms of its various stages/levels, with emphasis on its regulatory character, notably the single market, Economic and Monetary Union (EMU) and the European Green Deal, and examines the question of the optimal size of the Union (incl. Brexit). |
Private Equity
ECTS: 3.5
Prerequisites: Yes (see syllabus)
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This course aims to provide students with an overview of the different skills required to work in a private equity context. The course will be taught from the perspective of the private equity fund manager (GP), highlighting the rational for acquisitions and intrinsic valuations and key aspects in supporting management of the portfolio companies. These lessons will also be applicable to someone working as an advisor to private equity investors and who needs to understand what their priorities are. |
Project Management
ECTS: 3.5
Prerequisites: None
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The Project Management course aims to develop the specific project management related competencies of the students, by presenting and discussing world-class project management practices and concepts in the business context. In addition, it aims to apply Project Management tools to a practical case on a strategic approach. |
Responsible Business
ECTS: 3.5
Prerequisites: None
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The need to act as Responsible Business (RB) is now a key element of most strategic agendas of Corporations and has now passed a point of no-return. RB is certainly not a Fad, but an unstoppable Macro Trend and Corporations can no longer avoid the fact that their actions (and omissions) will have a scrutinized impact in markets where they operate, and relevant stakeholders will hold them responsible for it. Factors like globalization, communication technology, rising awareness of consumers, citizens, and local communities, high profile breaches of Corporate Ethics, have all led to a place where leaders can no longer act without taking in consideration a holistic approach to Responsible Business. |
Robotic Process Automation
ECTS: 3.5
Prerequisites: Yes (see syllabus)
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Automation technologies are reshaping the business world, freeing people from repetitive uninteresting work for new value-creation tasks, and helping companies to become more competitive and resilient. As a result, Robotic Process Automation (RPA) is now one of the top emerging jobs in the USA, with two-digit growth. RPA is centered on the definition, revision, automation, and optimization of business processes. The core competency within RPA is precisely the ability to analyze processes in the context of a business, focusing on value creation. This is the sort of competence a management school should ideally deliver. |
Strategic Management Consulting
ECTS: 3.5
Prerequisites: None
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This course introduces students to the fundamentals of strategic management consulting. Students will learn the basics of the consulting industry, while also addressing what are the ingredients for success in both a career in consulting and in working with consultants. The course will equip students with knowledge and a reference binder on management consulting. |
Supply Chain Management
ECTS: 3.5
Prerequisites: None
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The Supply Chain Management (SCM) elective will introduce you to effective strategies for managing complex distribution networks and logistics operations. You will develop technical and practical skills to manage a coordinated system of suppliers, customers and other business partners. You will learn how to identify supply chain risks, design mitigation strategies and learn about daily operational decision rules |