Works in the areas of Sales & Marketing in the segment of luxury, particularly in BCP, Brandia, NetJets Europe and TTC Aviation among others. Currently he is dedicated to the aeronautical consulting and is an Associate of the Executive Committee of Reditus for the strategy area.
Perfumes creator, has a diploma in Perfume Creation and Development by Cinquième Sens, in Paris. Lourenço is te only portuguese member of the Société Française des Parfumeurs. He is also CEO at BLUG Group, specialized in the creation, management and communication of brands.
PhD and MBA at Harvard Business School, with a specialization in marketing. He has held several important positions in the luxury area, namely the president of Paco Rabanne Fashion. He was a professor at INSEAD in HEC in Sup de Luxe, and at ESSEC and is currently visiting professor at ISML, the Luxury Institute in Seoul, the IE of Madrid, the University of Dubai, the Católica di Milano, among other prestigious institutions. He is guest speaker at numerous events on the luxury theme, published several papers on this subject and published 9 books co-authored
Administrator at Innovagency and Habber Tec.
Rui Dias Alves
CEO at Return on Ideas.
Director and Founder of Luxury Advise and Professor at IE Business School.
Programa de Marketing de Produtos e Serviços de Luxo
"The Universidade Católica Portuguesa was a pioneer in organizing a program that gives an excellent perspective on an expanding market, the luxury market. (...) A program directed to a market with very particular characteristics, and growing."