Technology Strategy prepares students to manage technology within an organization and to relate technology and innovation to the broader strategic decision-making required at the corporate level. It will explore how market characteristics shape and are shaped by technological innovation, discussing the key role that strategic choices play in capturing value. It examines how technological decisions interact with other activities within the firm, placing innovation in the larger context of corporate strategy.

Furthermore, it addresses how managers and executives can identify potential conflicts and complementarities between the firm’s technological assets and other resources both within and outside the organization.

Finally, it provides tools to identify which technologies are likely to succeed in markets, and which firms are best positioned to profit from this innovation. It addresses theses issues in both entrepreneurial and established firms, and examines how all of the firm’s activities, assets, and relationships must complement one another in order to capture value from innovation.

Pre-requesites: Strategic Management