Rita Coelho do Vale

Professor Associado

Doutorada em Marketing pela School of Economics and Management da Tilburg University (Holanda), MBA e Mestrado em Gestão de Empresas pela Faculdade de Economia-UNL onde se licenciou em Economia. Leciona atualmente na Universidade Católica cadeiras de Marketing de Serviços, Comportamento do Consumidor e Metodologias de Investigação, sendo coordenadora do LERNE-Laboratory of Experimental Research In Economics and Management, coordenadora do Executive Master in Management with a specialization in Strategic Marketing, Diretora Académica dos Programas de Licenciatura e Coordenadora do Programa Avançado de Marketing para Executivos (PAME). Os seus principais interesses de investigação são em torno de processos de decisão, self-regulation e o seu impacto em decisões de consumo, comportamentos por impulso, formatos de embalagens e marcas da distribuição (Private Labels).

Paper

Does Fair Trade Breed Contempt? A Cross-Country Examination on the Moderating Role of Brand Familiarity and Consumer Expertise on Product Evaluation

CATÓLICA-LISBON Researcher(s): Rita Coelho do Vale
Paper

Private labels importance across different store loyalty stages: a multilevel approach

CATÓLICA-LISBON Researcher(s): Rita Coelho do Vale
Rita Coelho do Vale, International Journal of Retail & Distribution Managemen…, 2017
Paper

To Tell or Not to Tell? The Impact of Communicating Consumer Participation in New Product Development

Costa, C. & Vale, R., Journal of Product & Brand Management, 27(2), 158-171, 2017
Capítulo de livro

“Is it Worth Adding a Celebrity? The Importance of Brand Familiarity and Celebrity- Product Congruency Across NBs and PLs”

CATÓLICA-LISBON Researcher(s): Rita Coelho do Vale
Capítulo de livro

Does packaging matter?: Private Labels’ Trade Dress and Consumer Choice

CATÓLICA-LISBON Researcher(s): Rita Coelho do Vale
Capítulo de livro

Explaining National Brands and Private Labels Price Differentials: A Theoretical Model

CATÓLICA-LISBON Researcher(s): Rita Coelho do Vale
Paper

The benefits of behaving badly on occasion: Successful regulation by planned hedonic deviations

CATÓLICA-LISBON Researcher(s): Rita Coelho do Vale
Coelho do Vale, R., Journal of Consumer Psycholog…, 2016
Paper

The impact of private labels on consumer store loyalty: An integrative perspective

CATÓLICA-LISBON Researcher(s): Rita Coelho do Vale
do Vale, R.C., Journal of Retailing and Consumer Service…, 2016
Paper

“Seize the Day or Save the World? The Importance of Ethical Claims and Product Nature Congruity”,

CATÓLICA-LISBON Researcher(s): Rita Coelho do Vale
Capítulo de livro

“The Impact of Private Labels on Different Stages of Store Loyalty: an Empirical Study”

CATÓLICA-LISBON Researcher(s): Rita Coelho do Vale
Capítulo de livro

Do Private Labels Lead to Store Loyalty? An Integrated Framework of Analysis Using a Structural Equation Modeling Approach

CATÓLICA-LISBON Researcher(s): Rita Coelho do Vale
Capítulo de livro

Is it worth Copying the Leader? The Impact of Copycat Packaging Strategies on Private Label’s Adoption

CATÓLICA-LISBON Researcher(s): Rita Coelho do Vale
Paper

The impact of copycat packaging strategies on the adoption of private labels

CATÓLICA-LISBON Researcher(s): Rita Coelho do Vale
Coelho do Vale, R., Journal of Product and Brand Managemen…, 2015
Capítulo de livro

The Market Power of Private Labels- Retailer’s Brand and Industry Effect

CATÓLICA-LISBON Researcher(s): Rita Coelho do Vale
Paper

The Benefits of Behaving Badly: Successful Regulation By Planned Deviation

CATÓLICA-LISBON Researcher(s): Rita Coelho do Vale
Paper

Classification of FMCG Product Macro-Categories on the Utilitarian vs. Hedonic Dimensions

CATÓLICA-LISBON Researcher(s): Rita Coelho do Vale
Livro

Divided knowledge on small and medium-sized towns

CATÓLICA-LISBON Researcher(s): Rita Coelho do Vale
Dentinho, T.P., Towns in a Rural Worl…, 2013
Paper

Goal Setting, Goal Pursuit, and the Dynamics of Grocery Shopping

CATÓLICA-LISBON Researcher(s): Rita Coelho do Vale & Ana Isabel de Almeida Costa
Costa, A.I.A., European Advances in Consumer Researc…, 2013
Outras

Goal Setting, Goal Pursuit, and the Dynamics of Grocery Shopping

CATÓLICA-LISBON Researcher(s): Rita Coelho do Vale
Outras

Merry Impulsivity: Belief Systems about the Dark and Bright Sides of Being Bad Consumers

CATÓLICA-LISBON Researcher(s): Rita Coelho do Vale
Paper

Flying under the radar: Perverse package size effects on consumption self-regulation

CATÓLICA-LISBON Researcher(s): Rita Coelho do Vale
Do Vale, R.C., Journal of Consumer Researc…, 2008
Outras

Sneaky Small Sins Flying Under the Radar: Package Sizes and Consumption Self-Regulation

CATÓLICA-LISBON Researcher(s): Rita Coelho do Vale
Outras

Consumption Breakdowns: On Avoiding and Embracing Temptations

CATÓLICA-LISBON Researcher(s): Rita Coelho do Vale
Outras

When Behaving Badly is Good: Self-Regulation by Strategic Goal Deviation

CATÓLICA-LISBON Researcher(s): Rita Coelho do Vale