Strategic Management - 1st Trimester 2017/2018

3.5 ECTs / Trimester-Long Course / Inglês

This course covers the fundamentals of both business-level and corporate-level strategy. The course is designed to introduce a wide variety of modern strategy frameworks and methodologies, including methods for assessing the strength of competition, for understanding relative bargaining power, for anticipating competitors’ actions, for analyzing cost and value structures and their relevance to competition, and for assessing potential changes in the scope of the firm (diversification and vertical integration). Basic mastery of these tools has relevance to everyone seeking a career in business.

Prerequisites: None

Docentes

Professor Auxiliar
Ana Aranda obtained her PhD degree from Tilburg University and is currently an assistant professor at Católica Lisbon School of Business and Economics. During…