PhD student in Comunication Sciences at Faculdade de Ciências Humanas of Universidade Católica Portuguesa and Junior Investigator at Research Centre for Communication and Culture, investigating Media, Technology and Contexts. Bachelor Degree in Business Communication (1995) and MsC in Business Communication (2010) both at ISCEM/EFAP International. Faculty member since 1999 at Faculdade de Ciências Humanas of Universidade Católica Portuguesa, Higher Institute of Business Communication (ISCEM) and Higher School of Communication and Media Studies (ESCS). General Manager at Porter Novelli since 2002.