Kyryl Lakishyk

Associate Professor (Affiliate)

Kyryl Lakishyk - Washington University (MSBA, PhD) Institute of International Relations - KNU (BA, MA). Marketing faculty of Católica Lisbon School of Business & Economics, Academic Director of the MSc Programs in Management.

Teaches courses of Marketing and Brand Management in MBA and Masters Programs and coordinating the Leading Brands program at Executive Education. Research interests lie in new product introductions and competition in consumer technology markets, branding of consumer and luxury products, and effectiveness of in-store promotions. Professional and consulting experience includes various companies and non-profit organizations, such as United Nations Development Project, L'Oreal Portugal, Vista Alegre and Atlantis Crystal. Actively involved in several marketing projects of CATOLICA-LISBON. 

Paper

An empirical investigation of in-store sampling promotions

CATÓLICA-LISBON Researcher(s): Kyryl Lakishyk
Heilman, C., British Food Journa…, 2011