Adriano Freire earned his Ph.D. in Management in Tokyo, and is currently the President of Grupo Executivo (management consulting and training group) and an Assistant Professor in the Undergraduate and MBA programs at the Portuguese Catholic University, where he teaches Strategy and Innovation courses. Adriano Freire publications include the management books Estratégia - Sucesso em Portugal (Strategy - Success in Portugal), Internacionalização - Desafios para Portugal - Volumes I e II (Internationalisation - Challenges for Portugal - Volumes I and II) and Inovação - Novos Produtos, Serviços e Negócios para Portugal (Innovation - New Products, Services and Businesses for Portugal).