CEO at Unilever Jerónimo Martins since October 2009. Has a degree in Economics (London School of Economics) and an MBA (Universidade Nova) as well as a diploma from the Advanced Management Program by Harvard Business School. He was CEO at Optimus and Board Member at SonaeCom and SonaeSierra.  He is now also President at APAN (Advertisers Portuguese Association) and "Governor" at Saint Julians school.