Andreia Hidalgo
E-mail: andreia.hidalgo@ucp.pt
Phone: (+351) 214 269 846
Contacts
More Information
5th edition: starts on May 8th, 2019
Schedule: download here
This program will be taught in portuguese
Classes: Tuesdays and Wednesdays, from 6 p.m. to 9:30 p.m.
Duration: 53 hours
Applications
Block I: The Basics of Marketing and Branding
| 1h | Program Opening | |
| 7h | Strategic Marketing and Fundamentals of Branding | |
| 3,5h | Knowing the Consumer | |
| 3,5h | The Power of Brands |
BLOCK II: BUILDING AND CREATING A BRAND
| 3,5h | Brand Positioning | |
| 3,5h | Brand Design and Elements | |
| 3,5h | Marketing Mix of Branding | |
| 3,5h | Communication and Branding | |
| 4h | Live Branding Cases |
BLOCK IV: MARKET CHALLENGES AND REAL PRACTICE
| 4h | Brand Challenges | |
| 2h |
Innovation in Managing Brands
Rita Baltazar |
BLOCK IV: MARKET CHALLENGES AND REAL PRACTICE
| 4h | Brand Challenges | |
| 2h |
Innovation in Managing Brands
Rita Baltazar |
Contacts
More Information
5th edition: starts on May 8th, 2019
Schedule: download here
This program will be taught in portuguese
Classes: Tuesdays and Wednesdays, from 6 p.m. to 9:30 p.m.
Duration: 53 hours
Applications
