Ph.D. in Marketing from Tilburg University (the Netherlands), MBA and Master in Business Administration (Faculdade de Economia-UNL), B.S. in Economics (Faculdade de Economia-UNL). She's currently the Academic Director of Undergraduate programs and also coordinates LERNE- Laboratory for Experimental Research in Economics and Management, the Advanced Marketing Program for Executives (PAME) and the Executive Master in Management with a specialization in Strategic Marketing.