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Workshop - Personal Branding: Strategy and Management


Executive Education - Open Programs

Andreia Hidalgo


Phone: (+351) 214 269 846



More Information

1st edition*: May 24th, 2018

Registration form



Program Description

The concept of branding has traditionally been related to companies, but today almost every individual has his own personal brand. Many of us are unaware of the existence of these brands but they exist and are communicated in real-time. Today our digital footprints allied to immediate access and easy search and WOM originated by numerous stakeholders (friends, family, collaborators, peers and bosses) translate into content that dictates our personal brand.

It is estimated that currently 92% of children under the age of two already have a digital footprint. Consequently, if you are an active professional your direct and indirect presence in various media translates into your personal brand. Therefore, the question is not whether we have a personal brand but whether we will manage it proactively.

For a professional or leader of an organization, a strong personal brand can translate into increased personal and business ROI.    

Main Benefits

  • Understand the meaning of the personal brand;
  • Define online and offline strategies to communicate the personal brand;
  • Develop a mission and vision for your personal brand and respective objectives (brand mantra);
  • Acquire reputation and digital security management tools;
  • Develop professional networking tools;
  • Create a plan of “branding” and strategic positioning of your personal brand.