"It has been said that if you don’t know where you are going, all roads will get you there. Being prepared to face the challenges of the contemporary wine industry is more important than ever before and executive programs such as this one are essential to be on the cutting edge of those challenges and be successful in adapting to an increasingly competitive market."

Evan Goldstein
President & Chief Education Officer - Full Circle Wine Solutions Inc.
 

"A passion for wine is fundamental to success in the world of wine but it is not enough: to share that passion and see your wines appreciated and sold around the world requires a global perspective and a strategic plan as well as the business and communication skills needed to implement that plan. Such skills are the keystone of wine business education."

Julia Harding
Master of Wine, Wine Writer & Editor and Jancis Robinson full-time Assistant
 

"In a competitive environment in perpetual change, international success is based on many factors, sometimes tangible and sometimes purely contextual. The consumer is curious, he or she has all the tools to learn before engaging with a brand but his or her purchasing behavior can differ according to culture, geographical environment, beliefs and education. To succeed and remain competitive internationally in an industry as competitive and as innovative as wine requires having decision makers who understand the stakes - strategically, economically and in current and future marketing. This training program will undoubtedly bring the necessary tools to develop your business."

Yanick Coutié
Managing Director Canada - Sopexa

Contacts

Executive Education - Open Programs

Tânia Sousa

E-mail: tania.sousa@ucp.pt

Phone: (+351) 217 227 801