1h Opening Program
3,5h Strategic Communication
3,5h Communication Challenges Identification and Stakeholders
3,5h Positioning Management, Corporate Reputation and Identity
3,5h Advertising Law
3,5h Change Management, Leadership and Communication
3,5 Communication Plan
3,5h Organizational Communication Diagnosis
3,5h Organizational Culture and Integrated Communication
3,5h Planning and Evaluation of Organizational Communication
3,5h Big Data, CRM and Decision Support Systems
3,5h Communication Metrics
3,5h Management of Online and Offline Communication
3,5h Media Relations and Crisis Management

Susana Monteiro

3,5h Group Work Mentoring
3,5h Organizational Communication in the Digital Environment
3,5h Stakeholder Engagement
3,5h Sponsorship Management
3,5h Linking & Networking
1,5h The Players of the Communication Market
2h International Perspective: Creative Communication in a Global Environment
3,5h Group work presentation

Contacts

Executive Education - Open Programs

Patrícia Rodrigues

E-mail: prodrigues@ucp.pt

Phone: (+351) 217 214 220

 

 

Testimonial

Filipa Ferreira Torres

Técnica - Marketing e Comunicação
Caixa Gestão de Activos
Strategic Communication Program: Programa de Comunicação Estratégica
“Recomendo vivamente. Em cada módulo retirei ensinamentos que pude aplicar no meu dia-a-dia de trabalho.”