1h Presentation
3h Pharmaceutical Industry Context

Pedro Gomes & David Rocha

8h Strategy and Business Development
4h Health & Disease - Trends & Realities
8h Marketing & Marketing Strategies
8h Healthcare Economics
8h Financial Accounting
8h Negotiation
4h Digital Marketing Challenges
8h Pharma Branding*
8h Market Access
4h Regulatory Affairs
8h Simulator
2h Discussion Panel: Trends and Future of the Pharmaceutical Industry

Guest Speakers

Contacts

Executive Education - Open Programs

Tânia Sousa

E-mail: tania.sousa@ucp.pt

Phone: (+351) 217 227 801

 

Testimonial

Mónica Vidal

Marketing Director
Novo Nordisk
Programa de Gestão para a Indústria Farmacêutica
"Leading Pharma allowed me to rethink the Pharmaceutical Industry, in a more transversal and integrated perspective."