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1h Presentation
3h Pharmaceutical Industry Context

Pedro Barosa & Pedro Lucas

8h Strategy and Business Development
8h Marketing & Marketing Strategies
4h Health & Disease - Trends & Realities
8h Healthcare Economics
4h Digital Marketing Challenges
4h Pharma Branding*
8h Market Access
4h Regulatory Affairs

TBC

8h Financial Accounting
8h Negotiation
8h PharmaSim Simulator
2h Discussion Panel: Trends and Future of the Pharmaceutical Industry

Oradores convidados

Contacts

Executive Education - Open Programs

Miguel Bugalho

E-mail: miguel.bugalho@ucp.pt

Phone: (+351) 217 227 801

Testimonial

Mónica Vidal

Marketing Director
Novo Nordisk
Programa de Gestão para a Indústria Farmacêutica
"Leading Pharma allowed me to rethink the Pharmaceutical Industry, in a more transversal and integrated perspective."
ALTA DIGITAL