STAGE 1 – Self-Study and Self Assessment Prior

Self Study: Two weeks before the start of the program, participants will receive a "self-study pack" with a set of readings, cases and instructions relating to each program module. This phase of self-study allows participants to become familiar with some of the themes and concepts of management in order to optimize its capacity for learning and interaction in the following sections. Self-assessment Prior: This self-assessment shall be made by the beginning of the program. So the participant can assess their level of knowledge and familiarity with the issues that will be addressed in the program and identify improvement areas. It would help to compare this result with the self-assessment at the end of the program.

STAGE 2 - Modules

STRATEGY AND MARKETING

8h Fundamentals of Management and Strategy
8h Marketing Management and Strategic Positioning
4h Business Models and Management of New Technologies
4h Digital Marketing

FINANCES

8h Financial analysis
4h Investment Project Analysis

LEADERSHIP AND HUMAN RESOURCES

8h People and Teams Management
4h Communication and Persuasion
4h Trading Basics

Stage 3 - Group Dynamics

Allow a deepening of knowledge and concepts learned throughout the program. Participants shall take strategic management decisions, marketing management and analysis of financial performance.

4h Group Dynamics

Stage 4 – Self Assessment Final

The purpose of this self-assessment is to allow the participant to assess its own consequent development of participation in the Program. Participants can compare their final results with the class average and the results of the initial assessment. Based on the assessment, the participant will receive a personalized development plan and a recommended reading list.

Contacts

Executive Education - Open Programs

Tânia Sousa

E-mail: tania.sousa@ucp.pt

Phone: (+351) 217 227 801

 

Testimonial

João Costa Gomes

Business and Client Development Manager
GeoStar
Programa de Fundamentos de Gestão: Management Insights Program
"O Management Insights Program veio complementar a experiência profissional que adquiri ao longo da minha carreira, alavancando as minhas competências gerais, ao associar conceitos base na área de Gestão."