STAGE 1 – Self-Study and Self Assessment Prior

Self Study: Two weeks before the start of the program, participants will receive a "self-study pack" with a set of readings, cases and instructions relating to each program module. This phase of self-study allows participants to become familiar with some of the themes and concepts of management in order to optimize its capacity for learning and interaction in the following sections. Self-assessment Prior: This self-assessment shall be made by the beginning of the program. So the participant can assess their level of knowledge and familiarity with the issues that will be addressed in the program and identify improvement areas. It would help to compare this result with the self-assessment at the end of the program.

STAGE 2 - Modules

STRATEGY AND MARKETING

7h30 Marketing Management and Strategic Positioning
7h30 Fundamentals of Management and Strategy
3h30 Business Models and Management of New Technologies

FINANCES

7h30 Financial Analysis
3h30 Investment Project Analysis

LEADERSHIP AND HUMAN RESOURCES

3h30 Communication and Persuasion
3h30 Trading Basics
7h30 People and Teams Management

Stage 3 - Group Dynamics

Allow a deepening of knowledge and concepts learned throughout the program. Participants shall take strategic management decisions, marketing management and analysis of financial performance.

7h30 Group Dynamics

Stage 4 – Self Assessment Final

The purpose of this self-assessment is to allow the participant to assess its own consequent development of participation in the Program. Participants can compare their final results with the class average and the results of the initial assessment. Based on the assessment, the participant will receive a personalized development plan and a recommended reading list.

Contacts

Executive Education - Open Programs

Tânia Sousa

E-mail: tania.sousa@ucp.pt

Phone: (+351) 217 227 801

 

Testimonial

Raquel Pissarra

Regulatory Affairs Manager
Johnson & Johnson Lda.
Programa de Fundamentos de Gestão: Management Insights Program
"Este programa permitiu-me o contacto, de uma forma estruturada mas não demasiado exaustiva, com um conjunto de temáticas de gestão cruciais no âmbito da atividade empresarial."