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Main Benefits

Understanding luxury and its role on society and economy, and apprehend its intangible and emotional dimensions;
Attain a current, comprehensive, and integrated view of the luxury universe and its actors, as well as its challenges and future trends;
Understand the consumer's features and expectations towards products and luxury services, and its challenges and future trends;
Mastering the marketing tools adapted to the specificities of luxury brands management;
Knowing the main sectors of activity associated to luxury and apprehending the essential information on its organization and management particularities.

Who should attend

  • Professionals working in the luxury market and wishing to consolidate or broaden their knowledge;
  • Professionals wishing to work in the luxury market or acquiring knowledge and skills to add value to their products and services.

 

Contacts

Executive Education - Open Programs

Tânia Sousa

E-mail: tania.sousa@ucp.pt

Phone: (+351) 217 227 801

Testimonial

Luísa Espírito Santo

Gestor da Relação com o Cliente, Galp Energia
Programa Executivo de Gestão do Luxo
"This course helped me to reinvent the traditional Marketing Mix concepts and apply them to the luxury sector, which has special attributes..."
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