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Luxury Products and Services Marketing Management Program

Contacts

Executive Education - Open Programs

Tânia Sousa

E-mail: tania.sousa@ucp.pt

Phone: (+351) 217 227 801

 

More Information

Porto edition: starts on September 21st, 2018
Location: L’Oréal Academy, Av. da Boavista, Porto
Schedule: download here

Applications for Oporto

Lisbon edition: starts on September 28th, 2018
Location: CATÓLICA-LISBON
Schedule: download here

Applications for lisbon

*This program will be taught in portuguese

Duration: 60 hours + residential weekend


Stay up to date with the latest news, follow the program on Facebook and Instagram:

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Program Description

This program, applied to product and luxury services management, constitutes a pioneering decision in Portugal which responds to the needs of those who intend to add more value to their brands and projects in the different sectors of activity in which they operate.

The Luxury Products and Services Marketing Program offers a comprehensive view of the luxury world, in a reflection on its challenges, on the essence of its fundamentals, the idiosyncrasy of its consumers behavior, and the particularities of management either in terms of the creative process and innovation, or communication and distribution. It is a management both complex and fascinating.

This program aims at the study of the main sectors of activity that comprise the heterogeneous luxury market, by disclosing its strategies with case studies and best practices, presented by qualified and renown professionals in the market.  In recent years, luxury has become one of the most relevant and successful business on a global scale, presenting ever growing results, despite the turbulent economic context.

Luxury Market Insights

This sessions are sector studies based in visits to luxury brands/companies. The guest speakers are professionals from the luxury sector visiting CATÓLICA-LISBON in order to share their experience.

Luxury Active Sharing

This sessions aims to know projects and portuguese success cases in the luxury area. It is also a privileged space of discussion and networking.

Luxury Weekend Experience

During a weekend in a relaxed and creative environment, participants will have the opportunity to enjoy various luxury initiatives including visits to the scenes of this very particular universe where the magic happens. They will also have the privilege of establishing, again, direct contact with the protagonists of this universe, a journey filled with moments of knowledge, fun and networking.


See below what our coordinator and participants say about this program:

 

Testimonial

Larissa Flores

Programa de Marketing de Produtos e Serviços de Luxo
"The exchange of ideas between the experienced faculty, valuable guests and colleagues from different areas, stimulates excellence and inspires us to belong to the amazing world of luxury."