Luxury Products and Services Marketing Management Program

Contacts

Executive Education - Open Programs

Tânia Sousa

E-mail: tania.sousa@ucp.pt

Phone: (+351) 217 227 801

 

More Information

8th edition: starts on September 22nd, 2017

Classes: Fridays, from 4 p.m. to 8:30 p.m and Saturdays, from 9:30 a.m. to 1:30 p.m.

Schedule: download here (available in portuguese only)

Duration: 60 hours

Applications


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Program Description

This program, applied to product and luxury services management, constitutes a pioneering decision in Portugal which has given response to the needs of those who intend to add more value to their brands and projects in the different sectors of activity in which they operate.

The Luxury Products and Services Marketing Program offers a comprehensive view of the luxury world, in a reflection on its challenges, on the essence of its fundamentals, the idiosyncrasy of its consumers behavior, and the particularities of management either in terms of the creative process and innovation, or communication and distribution. It is a management both complex and fascinating.

This program aims at the study of the main sectors of activity that comprise the heterogeneous luxury market, by disclosing its strategies with case studies and best practices, presented by qualified and renown professionals in the market.  In recent years, luxury has become one of the most relevant and successful business on a global scale, presenting ever growing results, despite the current turbulent economic context.

Main Benefits

  • Understanding luxury and its role on society and economy, and apprehend its intangible and emotional dimensions;
  • Attain a current, comprehensive, and integrated view of the luxury universe and its actors, as well as its challenges and future trends;
  • Understand the consumer's features and expectations towards products and luxury services, and its challenges and future trends;
  • Mastering the marketing tools adapted to the specificities of luxury brands management;
  • Knowing the main sectors of activity associated to luxury and apprehending the essential information on its organization and management particularities.

Luxury Market Insights

This sessions are sector studies based in visits to luxury brands/companies. The guest speakers are professionals from the luxury sector visiting CATÓLICA-LISBON in order to share their experience.

Luxury Active Sharing

This sessions aims to know projects and portuguese success cases in the luxury area. It is also a privileged space of discussion and networking. This initiative will take place in the facilities of Deloitte Portugal, host and partner in this project.

Luxury Weekend Experience

During a weekend in Porto, in a relaxed and creative environment, participants will have the opportunity to enjoy various luxury initiatives including visits to the scenes of this very particular universe where the magic happens. They will also have the privilege of establishing, again, direct contact with the protagonists of this universe, a journey filled with moments of knowledge, fun and networking.

Testimonial

Maria João Bahia

Designer de jóias
Programa de Marketing de Produtos e Serviços de Luxo
"(...) a program that gives an excellent perspective on an expanding market, the luxury market."