Understanding the World

1h Program Opening
2,5h New World Order
3,5h Globalization and Cultural Differences
3,5h Risks and Uncertainties

Internationalization Strategy Formulation

3h Internationalization Process: From Exports to Direct Investment
1,5h Markets Assessment and Selection
2h Strategy Matrix
3,5h Study Visit and Case Study: Innovation
3,5h Relationship with Partners and Investors
3,5h International Financing Tools
3,5h Measuring Internationalization Potential
3,5h Real Cases of Portuguese Companies

Internationalization Strategy Implementation

2h Organization for Internationalization
3,5h Operations and Performance Control
2h The Fiscal Strand
2h International Trademark Management
3,5h Markets and Consumers
3,5h Elevator Pitch
3,5h Study Visit and Case Study: From Strategy to Execution

Contacts

Executive Education - Open Programs

Tânia Sousa

E-mail: tania.sousa@ucp.pt

Phone: (+351) 217 227 801

 

Testimonial

Filipe Bello Morais

Diretor Geral
Sotecnisol
Estratégias de Internacionalização
"Este programa assentou num corpo docente bastante versátil, multidisciplinar e com muita experiência em negócios em ambiente internacional."