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Digital Transformation: Reinventing the Company in the Digital Age

Contacts

Executive Education - Open Programs

Tânia Sousa

E-mail: tania.sousa@ucp.pt

Phone: (+351) 217 227 801

 

More Information

5th edition: started on September 22nd, 2017
Schedule: download here (available in portuguese only)

6th edition: starts on April 10th, 2018
Schedule: available soon

Classes: Fridays, from 5:30 p.m. to 9 p.m. and Saturdays, from 9:30 a.m. to 1 p.m. 

Duration: 68 horas

applications Here

Program Description

The convergence of technologies, from mobility to real-time information, from social networks to cloud techniques, has already profoundly changed the way people relate, communicate, discover information and work.

To be successful, companies need to deeply review how they interact with their stakeholders, how they deal with information, and how they organize their internal processes to better optimize the resources available.

This program aims to provide managers and leaders the ability to lead the Digital Transformation processes in their companies, in order to achieve concrete results and to be prepared for the new challenges.

Program Organization

The problems of Digital Transformation are by nature poorly defined and complex, always involve people and have multiple dimensions, requiring new tools, from Design Thinking to Big Data, from Digital Marketing to Communication for Change Management. This is only really learned "experiencing". This program is set up as a Digital Transformation Experience, around a concrete Digital Transformation Challenge of a real company. The Program concludes with a presentation to a restricted audience, including the program participants and the administrations of their respective companies.

Main Benefits

The extended scope of the program allows the participants to acquire the indispensable tools for the management of digital transformation in their organizations, regardless of the sector they may work in. The program particularly aims at developing managers capable of assuming the role of digital leaders who will have a deep impact on organizational strategy.

  • To provide leaders and managers with the knowledge and best practices needed to evaluate the benefits of digital transformation in their organizations;
  • To identify the main digital tendencies which impact upon the strategic course and the business models of organizations;
  • To provide the participants with digital fluency in order to improve decision taking capacity, including strategies incorporating the concept of digital transformation;
  • To identify the impact of digital tools in the relation between the company and its clients (B2B, B2C, B2B2C, …);
  • To provide the executives and managers with the knowledge and good practices needed to organize, manage, implement and control digital transformation programmes in their organizations;
  • The possibility of analyzing and validating specific cases with a teaching staff composed of academics and specialists in the themes related to digital transformation.

See below what one of the program coordinators say about this program, as well as testimonials from previous participants:


Institutional partner:

 

Testimonial

Sandra Pombo

Brand and Cultural Insight Director
Shift Thinkers
Digital Transformation: Reinventar as Empresas na Era Digital
"... I also underline the excellence and dedication of the teaching staff, whose sharing and experience were fundamental for the assimilation of themes studied."