Phone: (+351) 217 227 801
5th edition: starts on September 22th, 2017
Schedule: available soon
Classes: Fridays, from 5:30 p.m. to 9 p.m. and Saturdays, from 9:30 a.m. to 1 p.m.
Duration: 68 horas
The convergence of technologies, from mobility to real-time information, from social networks to cloud techniques, has already profoundly changed the way people relate, communicate, discover information and work.
To be successful, companies need to deeply review how they interact with their stakeholders, how they deal with information, and how they organize their internal processes to better optimize the resources available.
This program aims to provide managers and leaders the ability to lead the Digital Transformation processes in their companies, in order to achieve concrete results and to be prepared for the new challenges.
The problems of Digital Transformation are by nature poorly defined and complex, always involve people and have multiple dimensions, requiring new tools, from Design Thinking to Big Data, from Digital Marketing to Communication for Change Management. This is only really learned "experiencing". This program is set up as a Digital Transformation Experience, around a concrete Digital Transformation Challenge of a real company. The Program concludes with a presentation to a restricted audience, including the program participants and the administrations of their respective companies.
The extended scope of the program allows the participants to acquire the indispensable tools for the management of digital transformation in their organizations, regardless of the sector they may work in. The program particularly aims at developing managers capable of assuming the role of digital leaders who will have a deep impact on organizational strategy.