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Digital Marketing Management Program

Contacts

Executive Education - Open Programs

Miguel Bugalho

E-mail: miguel.bugalho@ucp.pt

Phone: (+351) 217 227 801

More Information

12th edition: started on September 28th, 2018
Schedule: download here

13th edition: starts in April 2019
Schedule: download here

This program will be taught in portuguese

Classes: Thursdays and Fridays, from 5 p.m. to 8:30 p.m.

Duration: 53 hours

Applications

Program Description

The evolution and introduction of new technologies is rapidly changing the way we communicate and make business. These new tools impose a change in the Marketing paradigm. Consumers are becoming more prepared and aware by the new media channels and social networks. In addition, consumers play an  intervening  role with regard to what is said about a company, brands or products.

Thus, it is imperative that the companies reassess their business models in order to keep on the frontline with regard to competitiveness, and simultaneously  meeting the customers needs and other stakeholders. This program focuses on strategic digital marketing management, and its  integration with communication on its traditional models, establishing a parallel between knowledge and the best practices of the market.

The participants will be in contact with different, and distinguished, topics, via case studies, interactive sessions, and work group: social media marketing, search engine optimization, blogs, augmented reality techniques, measurement and monitoring of ROI and multichannel integration.

Main Benefits

  • Understand all aspects of internet marketing and social media marketing;
  • Evaluating the power of social network and its different drivers;
  • Projecting and measuring social and viral marketing campaigns;
  • Integrating marketing strategies online and offline;
  • Maximizing the company's profitability via digital tools of pricing and strategies;
  • Developing means to leverage technologies to create virtual reality solutions;
  • Integrating Digital Marketing in the brands strategy.

Main Benefits​

  • The program includes 3 self-assessments that allow the participants to evaluate their knowledge about the variety of subjects covered in this program;
  • During the program, the participants will develop a practical group project to apply the knowledge aquired.
  • There will be 3 workshops to cover diferent aspects of Digital Marketing:  Insights, Management and Practices.

See below what the program coordinator Professor Pedro Celeste and participants say about this program:


Sponsored by:

 

Testimonial

Filipa Roldão

Brand Manager
Renova
Programa de Gestão em Marketing Digital
"With an excellent faculty it was possible to learn and understand the tools and techniques of social media, which allow us to build a social business, dynamic, collaborative, efficient, customer-driven and, above all, more profitable!"
ALTA DIGITAL