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Structure of the Program

Prepare: Set the path

13h Strategy and Competitiveness
5h Strategy and Innovation in the 4th Digital Era
9h Marketing: Creating Value for Clients
11h Economics for Managers

Ponder / Think: Understand the Future

11h Economics for Managers
5h Managing Innovation
7h Digital Transformation in Business
5h Digital Marketing
4h Social Innovation and Impact Entrepreneurship
2h Company Visit

Performance: Analysis and Performance Measurement

13h Economic and Financial Analysis
14h Performance Assessment and Management Control
5h Analysing Investment Decisions
5h Analysing Financing Decisions
9h Marketing and Sales Metrics
2h Spotlight Workshop

People: Leading with Emotional Intelligence (EI)

5h Communication Skills for Managers: Using Effective Communication to Motivate and Manage Employees
14h Negotiation
9h Motivation and Leadership
4h Leadership Effectiveness and Life Purpose
12h Corporate Bootamp

Follow-up Session

10h Acceleration Day

Contacts

Executive Education - Open Programs

Patrícia Rodrigues

E-mail: prodrigues@ucp.pt

Phone: (+351) 217 214 220

 

 

Testimonial

Manuela Martins

Diretora, CGD, Banco de Investimento
Programa Avançado de Gestão de Executivos
"...I once again experienced the excellence of the CATÓLICA-LISBON..."
ALTA DIGITAL