International Business Program

Contacts

Executive Education - International Programs

Cláudia Vieira

E-mail: claudiavieira@ucp.pt

Phone: (+351) 910 845 354

Program Description

It is with great enthusiasm that CATÓLICA-LISBON presents, in collaboration with AJEPC奖, the International Business Program, designed especially for Chinese executives and entrepreneurs willing to invest in Portugal and in the Portuguese-Speaking Countries, and Chinese aiming to reinforce the ties already existent with Portugal, one of the most popular European countries for direct investment from China.

We present 2 versions of the International Business Program: one has a shorter length, lasting one week (15,5 hours) and the second version is the possibility to continue to a second week at an advanced level, which results in a 31 hours Program.

The attendance of the 1st week is mandatory for the 2nd week of the program, which provides a greater scope in International Business issues and an in-depth approach to the luxury and tourism industry, cultural negotiation and expansion to Portuguese-speaking countries. In both weeks the sessions are scheduled in the morning.

The main purpose of the Program is to provide the participants with a broad and consistent overview of the International Business dynamics, new trends and challenges, dedicating special attention to China’s reality and its relation to Portugal as the European entry gate for the Portuguese-Speaking countries.
 

In partnership with: