The internet, social media and technology have transformed marketing. Customers have gained power, have wider choices and are more informed than ever. On the other hand, the technological platforms have boomed and continue to grow. Due to these changes it has become mandatory for companies to adapt and become adopters of tools that consumers have already integrated in their daily lives. This course helps navigate new ways that companies can communicate, gain awareness and engage consumers. At the same, digital media can lead to new opportunities, changes in business models and market competiitiveness. These issues will be addressed throughout the course.